Who we are
Apex Vertical Holdings LLC is a Wisconsin limited liability company ("Apex Vertical Holdings," "we," "us"). We are responsible for the personal information described in this policy. This policy applies to apexverticalholdings.com and to every app we publish on the Apple App Store or Google Play that links to it.
An app may come with its own privacy notice that adds detail specific to that app. If an app's notice and this policy conflict, the app's notice controls for that app.
This website
This website does not use cookies, analytics, advertising tags or any other tracking technology. It does not load fonts, scripts or images from third parties.
Like most web servers, ours records basic request logs: IP address, date and time, the page requested, the referring page, and your browser's user agent. We use these logs only to keep the site running and secure, and we delete them within 14 days.
Information our apps may collect
What an app collects depends on what it does. We collect only what an app needs to work. Each app's App Store and Google Play listing shows the specific data types it collects. Across our apps, the categories are:
- Account information. If an app has accounts, your name, email address and the credentials you use to sign in. If you sign in with Apple or Google, we receive the details that provider shares with us.
- Content you provide. Information you enter, upload or create in an app, and messages you send us.
- Purchase information. Records of in-app purchases and subscriptions, such as the product, date and status. Payments are handled by Apple or Google. We never receive your full card number.
- Device and diagnostic information. Device model, operating system version, app version, language, crash logs and performance data.
- Usage information. Which features you use and when, so we can fix problems and improve the app.
- Location. Only if an app needs it for a feature you use, and only after you grant permission on your device. You can turn it off at any time in your device settings.
- Camera, photos, microphone and contacts. Only if an app needs them for a feature you use, and only after you grant permission. We use this access only for that feature.
- Push notification tokens. If you allow notifications, a token that lets us send them to your device.
How we use information
- To provide, maintain and secure the app and its features.
- To create and manage your account.
- To process purchases and restore them on new devices.
- To respond to support requests and other messages.
- To send service messages, such as receipts, security alerts and important changes.
- To find and fix bugs, crashes and performance problems.
- To prevent fraud and abuse, and to comply with the law.
We do not sell your personal information. We do not share it for cross-context behavioral advertising, and we do not track you across other companies' apps and websites.
Third-party services
We use service providers to run our apps. They process information on our behalf and only as needed to provide their service. Depending on the app, these may include:
- Apple and Google, for app distribution, in-app purchases, sign-in and push notifications. Their own privacy policies apply to the information they collect.
- Hosting and database providers that store app data on our behalf.
- Crash reporting and diagnostics providers that help us find and fix errors.
- Email delivery providers that send account and support email.
We may also disclose information when the law requires it, to protect the rights and safety of our users or others, or as part of a merger, acquisition or sale of assets. If ownership of an app changes, we will tell you before your information becomes subject to a different privacy policy.
How long we keep information
We keep account information and content for as long as your account is active. When you delete your account, we delete or anonymize your personal information within 30 days, except where we must keep it longer by law, for example purchase records needed for tax and accounting. Diagnostic and crash data is kept for no more than 12 months. Support emails are kept for up to 3 years so we can see the history of a problem.
Deleting your data
If an app lets you create an account, you can delete the account and its data from inside the app, usually under Settings or Account.
You can also email info@apexverticalholdings.com with the subject "Data deletion request." Tell us the app's name and the email address or username on the account. We may ask you to confirm that the account is yours. We will finish the request within 30 days and email you when it is done.
Deleting an app from your device does not delete your account. Purchases and subscriptions are managed by Apple or Google, so cancel a subscription in your App Store or Google Play settings.
Your choices and rights
Depending on where you live, you may have the right to know what personal information we hold about you, to get a copy of it, to correct it, to delete it, and to object to or limit certain uses. To make any of these requests, email us. We will not treat you differently for exercising your rights.
You can turn off location, camera, photos, microphone, contacts and notification access at any time in your device settings. Some features may stop working.
Children's privacy
Our apps are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has given us personal information, email us and we will delete it. If we ever publish an app meant for children, it will follow the Children's Online Privacy Protection Act and the App Store and Google Play rules for kids' apps, and its own privacy notice will explain how.
Security
We use encryption in transit, access controls and other safeguards suited to the information we hold. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.
Where data is stored
We are based in the United States, and our apps' data is stored and processed in the United States. If you use our apps from outside the United States, your information will be transferred here.
Changes to this policy
We may update this policy. When we do, we will change the effective date at the top of this page. If a change is significant, we will also tell you in the app or by email before it takes effect.
Contact
Apex Vertical Holdings LLC, Wisconsin
Email: info@apexverticalholdings.com